Instacart analyzed orders from 2025 and found a particular chocolate candy was the most popular in three states. The top Halloween candy was the same in Ohio, Kentucky, and Indiana. This chocolate treat was the favorite in all three states according to Instacart's data.
What we know
- Instacart analyzed shopping data from October 2025 to determine the top Halloween candy in each state.
- Reese’s Peanut Butter Cups were the top seller nationwide by ounces sold, ahead of other popular candies like Peanut M&M’s and Snickers.
- Other candies had strong regional followings, such as Peanut M&M’s in the Plains and Mountain West, and Sour Patch Kids in Rhode Island.
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